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Крупнейшие медиаагентства России в 2016 году
| Место | Агентство | Холдинг в России | Бюджет на закупки рекламы (млрд руб. с НДС) | Ключевые клиенты | |
|---|---|---|---|---|---|
| 2016 год | 2015 год | ||||
| 1 | 1 | OMD Optimum Media | OMD OM Group | 17,5 | Henkel, McDonald`s, PepsiCo |
| 2 | 2 | Starcom | Publicis Media | 17,1 | Mondelez International, Procter & Gamble, Sandoz Farma |
| 3 | 4 | ZenithOptimedia | Publicis Media | 14,8 | L'Oreal, Nestle, Sanofi |
| 4 | 3 | Media Instinct | Media Instinct / OMD OM Group | 14,4 | Ferrero, Kraft Heinz, Mitsubishi Motors |
| 5 | 7 | Havas Media | АДВ | 11,6 | Danone, LVMH, Reckitt Benckiser |
| 6 | 8 | MediaVest I Spark | Publicis Media | 11,5 | Coca-Cola, Mars CIS, "Вымпелком" |
| 7 | 6 | Carat | Dentsu Aegis Network Russia | 10,5 | JDE, "Отисифарм", "Яндекс" |
| 8 | 10 | Vizeum | Dentsu Aegis Network Russia | 9,8 | GM, Х5 Retail Group, "Эльдорадо" |
| 9 | 5 | MEC | Group M | 8,1 | Beiersdorf AG, Colgate-Palmolive, "КЕХ Екоммерц" (Avito) |
| 10 | 15 | MediaCom | Group M | 7,9 | GSK, Shell, Volkswagen AG |
Источник: Adindex.
Газета «Коммерсантъ» №76/В
от 02.05.2017, стр. 7