| Магазины бытовой техники Показатель/Рейтинг | ЭТО I | Эльдорадо II | МедиаМаркт III | М.видео IV | Мир V | Техносила
VI | Эксперт VII | Итог по блокам |
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1 | Поиск магазина | 3 (84%) | 2 (85%) | 1 (88%) | 4 (79%) | 5 (76%) | 6 (73%) | 7 (53%) | 77% | 2 | Внешнее и внутреннее состояние помещения | 1 (93%) | 4 (83%) | 2 (92%) | 3 (91%) | 5 (80%) | 7 (75%) | 6 (76%) | 84% | 3 | Внешний вид и дисциплина сотрудников | 2 (93%) | 1 (97%) | 7 (80%) | 5 (90%) | 3/4 (92%) | 3/4 (92%) | 6 (87%) | 90% | 4 | Состояние товара | 1 (100%) | 4 (96%) | 2 (100%) | 3 (97%) | 5 (94%) | 7 (83%) | 6 (89%) | 94% | 5 | Приветствие | 1 (94%) | 2 (92%) | 6 (73%) | 3 (81%) | 4 (78,2%) | 5 (77,6%) | 7 (67%) | 80% | 6 | Выявление потребностей | 1 (77%) | 2 (73%) | 3 (71%) | 5 (63%) | 6 (62%) | 4 (65%) | 7 (26%) | 62% | 7 | Предложение | 1 (73%) | 2 (65%) | 4 (55%) | 3 (56%) | 5 (53%) | 6 (51%) | 7 (48%) | 57% | 8 | Принятие решения | 1 (84%) | 3 (76%) | 2 (80%) | 5 (68%) | 4 (69%) | 7 (60%) | 6 (65%) | 72% | 9 | Завершение контакта | 1 (95%) | 3 (82%) | 2 (83%) | 4/5 (70%) | 6 (69%) | 4/5 (70%) | 7 (62%) | 76% | 10 | Консультант | 1 (89%) | 3 (76%) | 2 (81%) | 5 (72,5%) | 4 (73,4%) | 6 (70%) | 7 (68%) | 76% | 11 | Консультация | 1 (90%) | 2 (74%) | 3 (73%) | 4 (70%) | 5 (65%) | 7 (58%) | 6 (63%) | 70% | 12 | Общее впечатление от визита | 1 (96%) | 3 (62%) | 2 (68%) | 4 (57%) | 6 (43%) | 7 (30%) | 5 (48%) | 58% | | Общие результаты | 1 (89%) | 2 (80%) | 3 (79%) | 4 (74%) | 5 (71%) | 6 (67%) | 7 (63%) | 75% |
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