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Место | Группа | Агентства | Бюджеты на закупку рекламы в 2012 году (млрд руб. с НДС) |
|---|---|---|---|
| 1 | VivaKi Россия | Starcom, ZenithOptimedia, MediaVest, Starlink | 38,205 |
| 2 | АДВ | Havas Media, Arena, Iniative, UM | 33,251 |
| 3 | Group M | MEC, MindShare, MediaCom/MC2, Maxus | 30,63 |
| 4 | OMD OM Group | OMD Optimum Media, OMD AMS, Mediaplan, Sorec Media, МУВИ, Easy Media | 26,81 |
| 5 | Aegis Media | Vizeum, Carat, Ad O'clock, Mliner* | 25,272 |
| 6 | OMD MD | PHD | Media Instinct, OMD Media | 16,091 |
| Group | Direction, PHD | ||
| 7 | Media Arts Group | FCB Media, Strategist | 2,653 |
| 8 | Gram | Medialect, Megart | 1,477 |
| 9 | TWIGA | Media First, TT Media | 1,451 |
| 10 | RAIN Group | Prior, Aviator | 1,311 |
| 11 | Hidalgo/"Игроник" Баинговый синдикат | Hidalgo, "Игроник" | 1,251 |
*Агентство Mliner в 2012 году стало баинговым партнером Aegis Media.
Источник: AdIndex.
Газета «Коммерсантъ» №131
от 26.07.2013, стр. 10