Место |
Рекламодатель | Все медиа ($ млн) | Прирост к 2005 году (%) | GRP* (тыс.) | Прирост к 2005 году (%) | ТВ ($ млн) | Прирост к 2005 (%) | Пресса ($ млн) | Прирост к 2005 году (%) | Outdoor ($ млн) | Прирост к 2005 году (%) | Радио и кинотеатры ($ млн) | Прирост к 2005 году (%) |
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| 1 | Procter & Gamble | 145,699 | 42 | 160 | 3 | 117,138 | 40 | 22,619 | 58 | 5,455 | 36 | 0,487 | -52 | | 2 | L`Oreal | 97,129 | 16 | 60 | -9 | 63,583 | 10 | 30,065 | 25 | 3,468 | 140 | 0,013 | — | | 3 | Балтика | 86,995 | 76 | 29 | 24 | 62,978 | 55 | 1,946 | 305 | 21,499 | 163 | 0,572 | 5946 | | 4 | Вымпелком | 84,028 | 39 | 42 | 12 | 42,38 | 38 | 8,195 | 14 | 23,368 | 67 | 10,085 | -35 | | 5 | МТС | 76,809 | 14 | 36 | -1 | 36,182 | 20 | 6,445 | -19 | 26,006 | 39 | 8,175 | -50 | | 6 | Unilever | 75,324 | 15 | 75 | -1 | 70,186 | 16 | 3,589 | 44 | 1,164 | -27 | 0,385 | -9 | | 7 | Mars Inc. | 60,961 | 26 | 48 | -6 | 53,201 | 20 | 3,162 | 146 | 2,032 | 16 | 2,565 | 115 | | 8 | Henkel | 57,905 | 30 | 58 | 20 | 54,39 | 32 | 2,094 | -8 | 1,235 | 54 | 0,186 | 15 | | 9 | Sun Interbrew | 56,037 | 24 | 23 | -5 | 48,751 | 18 | 1,434 | 9 | 5,553 | 110 | 0,299 | 5728 | | 10 | Samsung Electronics | 54,236 | -4 | 17 | -37 | 25,633 | -8 | 7,59 | -33 | 19,843 | 30 | 1,171 | -5 | | 11 | Вимм-Билль-Данн | 53,173 | 29 | 42 | -10 | 50,338 | 29 | 1,106 | 214 | 1,519 | -13 | 0,21 | -36 | | 12 | Nestle | 51,312 | 6 | 47 | -15 | 46,466 | 4 | 1,896 | 16 | 2,646 | 55 | 0,304 | 1603 | | 13 | "Мегафон" | 49,292 | 4 | 23 | -31 | 21,571 | -21 | 5,266 | 8 | 17,037 | 40 | 5,417 | 62 | | 14 | Heineken | 48,281 | 79 | 19 | 38 | 44,185 | 77 | 1,327 | 258 | 2,036 | 74 | 0,733 | 12058 | | 15 | Danone | 47,259 | 19 | 49 | 2 | 45,156 | 16 | 1,177 | 137 | 0,803 | 179 | 0,124 | -2 | | 16 | Coca-Cola Co. | 46,308 | 26 | 37 | 22 | 38,632 | 24 | 1,26 | 73 | 4,379 | 97 | 2,037 | -42 | | 17 | Ford Motor Co. | 43,499 | 104 | 16 | 92 | 27,172 | 138 | 12,39 | 65 | 2,761 | 53 | 1,175 | 641 | | 18 | "Эдьдорадо" | 40,199 | 81 | 16 | 24 | 26,269 | 81 | 0,51 | -24 | 11,388 | 95 | 2,031 | 73 | | 19 | "Москва-Эфес" | 39,885 | 12 | 15 | -18 | 31,979 | 2 | 0,54 | 124 | 7,183 | 88 | 0,183 | 24 | | 20 | Reckitt Benckiser | 38,357 | 34 | 46 | 20 | 37,335 | 32 | 1,003 | 180 | 0,019 | - | - | - | | 21 | Wrigley | 30,218 | 3 | 27 | -22 | 29,107 | 2 | 0,091 | 458 | 0,459 | -15 | 0,56 | 2086 | | 22 | Johnson & Johnson | 29,596 | 92 | 14 | 30 | 26,312 | 88 | 3,134 | 145 | 0,138 | 33 | 0,012 | - | | 23 | Toyota | 29,119 | 21 | 8 | -17 | 15,552 | 22 | 12,473 | 20 | 0,898 | 64 | 0,196 | -22 | | 24 | Ferrero | 28,886 | 79 | 18 | 32 | 28,14 | 74 | 0,692 | 925089 | - | - | 0,053 | - | | 25 | PepsiCo | 27,793 | -7 | 21 | -34 | 25,178 | -8 | 0,454 | 35 | 1,174 | -32 | 0,986 | 87 | | 26 | Dirol Cadbury | 26,905 | 1 | 31 | -2 | 26,555 | 0 | 0,042 | 324 | 0,267 | 2239 | 0,041 | -82 | | 27 | Kraft Foods | 26,523 | 12 | 21 | 10 | 22,664 | 10 | 2,756 | 38 | 0,77 | -1 | 0,333 | 353 | | 28 | Colgate-Palmolive | 26,382 | -11 | 32 | -16 | 26,09 | -11 | 0,268 | -8 | | | 0,025 | 32 | | 29 | SABMiller | 26,138 | 16 | 9 | -5 | 17,477 | 12 | 2,137 | -11 | 6,28 | 49 | 0,243 | -26 | | 30 | "Калина" | 25,355 | 47 | 14 | -7 | 24,884 | 49 | 0,471 | 7 | - | - | - | - |
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